Visual Branding

As an official sponsor of the MTV VMAs, Burger King transformed its Cotton Candy Cloud into the drink of the summer. Built around a playful cloud-inspired visual identity, the campaign came to life through an on-site VMAs activation, custom BK crowns, merchandise, and social content—turning a seasonal product into a pop-culture moment on music's biggest stage. As Art Director, I helped develop the campaign's visual identity and design system, creating assets that scaled seamlessly across experiential, social, and promotional touchpoints.