Description:

Bombay Sapphire wanted to launch a drink to convert non gin drinkers in America to try the spirit with a fool proof, delicious cocktail. Our answer was: a drink that tastes like Friday feels. This turned into a 360 campaign including film, OOH, social media, and an activation at Grand Central.

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Role:

Worked directly with Creative Directors to craft, produce and edit the film as well as create the supporting materials for the Grand Central Station activation and toolkit for global markets.

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Credits:

Art Director: Hannah Mullahy

Copywriter: Dani Kandelman

Creative Directors: Jess Andrews & Anshumani Khanna