Description:

Pedigree wanted to give dog parents a new perspective when considering adoption by introducing a new digital touchpoint that will answer their top adoption and pet care question in Pedigree's fun, and engaging tone of voice. 

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Role:

Establish the personas and tone of voice for the chatbot, along with defining its visual identity, including the look and feel of the bot and its logo.

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Credits:

Art Director: Hannah Mullahy

Copywriter: Dani Kandelman