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Pedigree

Dog chat bot strategy and UX / Logo

Role: Art Director
in collaboration with copywriter

Concept: Craft a narrative explaining why Pedigree has ventured into the realm of chatbots. Establish the personas and tone of voice for the chatbot, along with defining its visual identity, including the look and feel of the bot and its logo.

View live work

Dog Bot Introductions/ UX design

Logo Selected

Logo Ideation

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