Bacardi // 'Raising Spirits'
Halloween Film and Social
Description:
Bacardí wanted two spots for their new Halloween cocktail recipes: The Blood Moon and The Zombie. Instead of just a recipe video, we took inspiration from classic scary movies to create hauntingly delicious cocktail videos that were seen as one of the best Halloween spots of 2023.
Role:
Crafted concepts for the two films, wrote scripts, and provided hands on Art Direction during the production process from casting hand models to making sure the CGI bat looked just right.
Credits:
Art Director: Hannah Mullahy
Copywriter: Dani Kandelman
Creative Director: Andrea Sarcullo
Film 1: Zombie
Film 2: Blood Moon
Social
PRESS
The Drum | THE BEST HALLOWEEN ADS FROM BRANDS INCLUDING IKEA, BURGET KING, AND BACARDI
Marketing Dive | BACARDI MIZES UP SCARES IN NEW HALLOWEEN CAMPAIGN