Martini // 'Dare To Be'
Global 360 Campaign
To modernize a 160-year-old brand, Martini launched Dare to Be—a new global platform celebrating those who stop asking “what if?” and start asking “why not?”. As Art Director, I created the platform line and partnered with BBDO New York's Executive Creative Director to bring it to life through launch film and OOH executions.
TVC | :30, :15, :06 Spot
Photography
Billboards
Press
The Spirits Business | Martini launches Dare to Be campaign
Creative Salon | Martini Asks Drinkers To Be ‘Your Most Playful And Stylish Self’
Callao City Lights | MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT
About Drinks | Martini® Launches New Global Campaign ‘Martini® Dare to Be’
The Drinks Report | MARTINI launches ‘Dare to Be’ campaign
OhBev | Martini Ignites the Spirit of Aperitivo with "Dare To Be" Campaign
LBB Online | Bacardi - MARTINI Dare to Be
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