Martini // 'Dare To Be'
Global 360 Campaign
Description:
Martini is a 160 year old brand that wanted a refresh, we gave them "Dare to Be"—a new brand platform that brought the business to BBDO's New York office and relaunched the brand in a modern way that celebrates those who dare to stop wondering “what if”, and start asking “why not?”.
Role:
Created the new Dare to Be platform line and worked directly with BBDO New York's Executive Creative Director to turn the line into a film and OOH execution to launch the line.
Credits:
Art Director: Hannah Mullahy
Copywriter: Dani Kandelman
Creative Directors: Andrea Sarcullo & Mietta McFarlane
Executive Creative Director: Alex Booker
'Dare To Be' Film
Photography
Billboards
PRESS
The Spirits Business | Martini launches Dare to Be campaign
Creative Salon | Martini Asks Drinkers To Be ‘Your Most Playful And Stylish Self’
Callao City Lights | MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT
About Drinks | Martini® Launches New Global Campaign ‘Martini® Dare to Be’
The Drinks Report | MARTINI launches ‘Dare to Be’ campaign
OhBev | Martini Ignites the Spirit of Aperitivo with "Dare To Be" Campaign
LBB Online | Bacardi - MARTINI Dare to Be