Snickers //  'Hungry Skies'

Global 360 Campaign

Description:

6 Million crazy passengers fly each day, making airplanes the single most out-of-sorts place. As a brand that remedies these moments, Snickers came to the rescue for the group of people who need it most: Flight Attendants. Welcome to the Hungry Skies, a 360 campaign that included a physical kit, influencer content, TV, OOH, and in-airport activations.

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Role:

Working alongside Creative Directors, they collaborated to write the TV scripts, actively participated in the production and editing process, and designed the Hungry Skies kits and media that was used in 36+ countries.

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Credits:

Art Director: Hannah Mullahy

Copywriter: Dani Kandelman

Creative Directors: Matthew Low & Kristin Clark