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Project 2 // Martini 'Dare To Be'

Full Integrated Global Campaign

Description: 

Martini is a 160 year old brand that wanted a refresh, we gave them "Dare to Be"—a new brand platform that brought the business to BBDO's New York office and relaunched the brand in a modern way that celebrates those who dare to stop wondering “what if”, and start asking “why not?”.

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Role:

Hannah and Dani wrote the Dare to Be line that became the official new brand platform for the Martini brand and worked directly with BBDO New York's Executive Creative Director to turn the line into a film and OOH execution to launch the line.

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Credits:

Art Director: Hannah Mullahy

Copywriter: Dani Kandelman

'Dare To Be' Film

Photography

Billboards​

PRESS

The Spirits Business | Martini launches Dare to Be campaign
Creative Salon | Martini Asks Drinkers To Be ‘Your Most Playful And Stylish Self’
Callao City Lights | MARTINI INVITES US TO ‘DARE’ IN GRAN VÍA CIRCUIT
About Drinks | Martini® Launches New Global Campaign ‘Martini® Dare to Be’
The Drinks Report | MARTINI launches ‘Dare to Be’ campaign
OhBev | Martini Ignites the Spirit of Aperitivo with "Dare To Be" Campaign
LBB Online | Bacardi - MARTINI Dare to Be

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