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Project 6 // OKX 'Superpub'

Passion Project

Description:

When we found out that OKX sponsored Man City in the Women's Super League, we knew there could be an engaging way to get people excited about women's football and learn about crypto while doing it. Discovering that the Women's Super League only gets 4% as much coverage as the Premier League made us turn to pub culture to fix that. That's how we came up with the OKX Superpub: the first pub to play only women's games and where the price of a pint gets cheaper the more people are watching.

Role:

Hannah and Dani developed this proactive idea from insight to full blown activation in the hopes it might one day happen (here's to hoping).

Credits:

Art Director: Hannah Mullahy

Copywriter: Dani Kandelman

IDEA // MOCKUPS

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