Project 4 // Bombay Sapphire 'Taste Like It's Friday'
Full Integrated Campaign
Description:
Bombay Sapphire wanted to launch a drink to convert non gin drinkers in America to try the spirit with a fool proof, delicious cocktail. Our answer was: a drink that tastes like Friday feels. This turned into a 360 campaign including film, OOH, social media, and an activation at Grand Central.
Role:
Hannah and Dani worked directly with Creative Directors to craft, produce and edit the film as well as create the supporting materials for the Grand Central Station activation and toolkit for global markets.
Credits:
Art Director: Hannah Mullahy
Copywriter: Dani Kandelman
'Taste Like It's Friday' Spot - :30, :15, :06
Photography



GRAND CENTRAL SPARKLING LEMON LOUNGE
PRESS
Punch| THIS THREE - INGREDIENT COCKTAIL TASTES LIKE FRIDAY IN A GLASS
The Knock Turnal | BOMBAY SAPPHIRE LAUNCHES NEW COCKTAIL SPARKLING LEMON FEATURING THEIR BOMBAY SAPPHIRE GIN